Official BRZ pricing
Direct comparisons with the 86 pricing are difficult. The Toyota price doesn’t include registration, stamp duty and dealer delivery, which add about $3500, while even with Toyota’s fixed-price servicing (at $170 a service) there’s another $680 during the first three years of ownership (service intervals are nine months).Subaru is also offering the BRZ at a driveaway price that includes free scheduled servicing for the first three years or 60,000 kilometres.
The BRZ comes in at just one level, coincidentally or not, very close to the Toyota 86 GTS. The BRZ six-speed manual is priced at a no more- to-pay $37,150, with the six-speed automatic another $2580
Factor all that in and the 86 GTS is about $2400 more than the Subaru, but the Toyota also gets satnav and leather/heated seats – the latter pairing a $1500 option on the BRZ. So we’re talking about ... well, not a lot in terms of differentiation. Except for image, branding, customer loyalty and that bold online sales approach.