There is a saying in advertising that there is no such thing as a bad ad, just bad client service.
Meaning that no one gives a shit about the idea as long as you talk the client into believing that the idea is great and everyone gets paid a lot of money for doing sod all.
If you go to an agency with the idea they will say that it is crap and then steal it. After all it is their job to come up with the ideas.
If you go to Volvo with the idea, and they take it to the agency, the agency will say the idea is crap. After all it is their job to come up with the ideas.
Meaning that no one gives a shit about the idea as long as you talk the client into believing that the idea is great and everyone gets paid a lot of money for doing sod all.
If you go to an agency with the idea they will say that it is crap and then steal it. After all it is their job to come up with the ideas.
If you go to Volvo with the idea, and they take it to the agency, the agency will say the idea is crap. After all it is their job to come up with the ideas.

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